My grandfather founded Aladdin’s Cave in the 1950’s setting up his stall on what was then, Central Market. He saw it as a great opportunity to start a business of his own, but with much lower overheads and running costs than setting up a shop, something which still applies for anyone thinking of starting a business today.
When the new Victoria Centre opened on the site of the Victoria Railway Station in 1972, Central Market relocated to a purpose built area within the centre, where we’ve traded ever since.
Aladdin’s Cave is aptly named as we sell a huge variety of goods – many of which you can’t find anywhere else – including hardware and tools and kitchen and garden ware too.
Our best seller is carbolic soap, which probably hasn’t changed since when my grandfather first traded too as it’s been around for years. It has anti-bacterial properties making it a great cleanser for skin issues such as acne, eczema or psoriasis.
We have lots of regular customers, who say they’ll only shop with us, as we’re helpful and always offer good advice on the right tool for the job. We also make sure our prices are really competitive too, which obviously keeps people coming back.
Probably the best thing about working on the Market, apart from running the family business, is the camaraderie between the other traders. They’re like an extended family who you get to see every day!
I’m proud to be the 3rd generation of market traders, running the family business and really enjoy serving the people of Nottingham, like my father and grandfather did before me.
Call and see Stephen at the Victoria Centre Market every weekday as he’s bound to have just what you need!